Clippers Launch New Brand Identity


From the Clippers Communications Department:

The L.A. Clippers tonight unveiled a new brand identity, featuring redesigned logos and uniforms as the team launches into the next era of Clippers basketball.

“This is an exciting time to be a Clippers fan,” Clippers Owner Steve Ballmer said. “We have one of the top teams in the NBA, and now we have introduced a new look that is bold, edgy, powerful and truly representative of us turning the page and entering a brand new age.”

“The Clippers new identity is all about a renewed sense of culture, energy, enthusiasm and optimism,” Clippers President of Business Operations Gillian Zucker said. “We are ready to ‘Gear Up’ Clipper Nation for the start of another exciting season.”

The L.A. Clippers new visual identity is a symbolic turning of the page to the next era of Clippers basketball. The primary logo retains the legacy colors of red, white and blue as a tribute to the Clippers faithful, while adding black to provide a modern edge.

The curved lines in the primary Clippers wordmark symbolize the horizon of the ocean as seen from the bridge of a Clipper ship – alluding to the team’s nautical theme roots.

Unique, iconic and a distinctly “L.A.” logo, the Clippers new LAC monogram depicts a blue “C” wrapping around the “L.A.”, literally embracing the city. The stacked LA also takes the shape of a basketball court signifying “LA Basketball”. In addition, the silver lining seen in the Clippers wordmark signifies the renewed collective optimism of Clipper Nation.

The Clippers home uniforms will be white featuring the new CLIPPERS word mark across the front. The team will wear red road uniforms in 2015-16 which will feature the LAC monogram. Additional alternate black uniforms will be introduced at a later date.


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