LOS ANGELES, CA– The Chris Paul Family Foundation, Jordan Brand WINGS, and State Farm teamed up to launch the “Exist to Assist” community program.
Los Angeles Clippers point guard Chirs Paul is a master at making others better on the basketball court, but this play is designed to assist communities in need across the country. The program aims to “demonstrate the power of being a good neighbor, and to inspire others to do good in their communities, by getting hands on with custom-built service projects for each community it engages.”
“At State Farm we often talk about being a good neighbor,” said Patty Morris, Director of Brand Content at State Farm. “We believe that’s not defined solely by our proximity, but by our actions.”
Dozens of students packed the Brotherhood Crusade community center located across from historic Leimert Park in Los Angeles for the program launch. The center raises funds and resources for charitable initiatives, and provides job training, teen counseling, after-school and sports activities, need-based scholarships and more.
Paul arrived a few minutes late, something to which he used as a teachable moment.
“You guys don’t be like me,” Paul jokingly exclaimed to the laughter of the children. “My old coach told me if you can’t be on time, be early. I apologize because your time is just as important as mine.”
Chris Paul speaks with students at the Brotherhood Crusade community center.
Although the new state of the art equipment upgrade to the Brotherhood Crusade’s technology center will serve as a valuable resource to the students, a humble lesson in time management from a superstar like Paul may have the most indelible effect.
“I remember working in an after school program like Brotherhood Crusade.” said Paul. “It’s so important to have these resources and spaces for the community. That’s why we’re working with State Farm and WINGS to find opportunities to make a real difference through the Exist to Assist program.”
Chris Paul addresses the media at the Exist to Assist launch.
The ribbon was cut on the new technology center, and the students happily accessed the new computers, complete with flat-screen monitors and lighting quick internet. Paul, who had his family with him, patiently took photos and signed autographs with the kids, all while dishing out words of wisdom. The all-star believes his success stems from having the type of help his foundation, Jordan Brand WINGS, and State Farm have partnered to give.
“I had my parents, uncles, aunts, cousins, friends, coaches, teachers. Everyone played a role in helping me get to where I am today,” said Paul. “When we do this it’s not for any notoriety or to have the kids tell me thank you, but to provide them with an extra tool in their bag to achieve what they want.”