After watching LeBron James cramp up in Game 1 of the 2014 NBA Finals, many teams are paying closer attention to their players forms of hydration.
That may explain why the Los Angeles Clippers have forged an innovative partnership which makes Vita Coco the Official Coconut Water of the Clippers organization.
“We’re proud to partner with The Los Angeles Clippers, the NBA’s most exciting franchise, on our first-ever pro team relationship”, says Jeff Rubenstein, Vita Coco’s Senior Vice President of Marketing. “Los Angeles is one of Vita Coco’s fastest growing markets, and the Clippers provide a meaningful platform to educate basketball fans on Vita Coco’s natural hydration benefits while strengthening the brand’s increasing connection to the Los Angeles community.”
Vita Coco participated in the Clippers Feed the Community event in South Los Angeles on October 25. Head coach Doc Rivers and the entire Clippers roster distributed Vita Coco, non-perishable food, personal care items, school uniforms and shoes to 1,600 South Los Angeles families at the Salvation Army Siemon Family Youth & Community Center. Vita Coco will continue to play a role in select Clippers community initiatives throughout the 2014-15 season.
About Vita Coco:
Vita Coco is the country’s best-selling coconut water brand, sold at over 100,000 retailers nationwide, including Kroger, Safeway, Albertson’s, Walmart, Target, Walgreens, CVS, Rite Aid, 7-Eleven, Circle K, Whole Foods Market, Sprouts, Costco, Amazon,com and hundreds of airports, universities and other food service locations. For more information about Vita Coco visit www.vitacoco.com.